NOBELTON'S DISTILLARY

An immersive design that brings the craft distillery experience to life.

My Role: Art Director, Designer
Recognition: Up for an Obie Award

CONCEPT & DESIGN APPROACH

Nobletons Distilling House wanted a billboard that embodied their craftsmanship and premium branding, capturing the essence of their small-batch, high-quality spirits. The design needed to stand out while staying true to the brand’s warm, inviting aesthetic.

The billboard features a realistic bottle extension that appears to lay on a rustic wooden bar, complete with a whiskey glass, coaster, and a custom cork directing drivers to exit. The use of textures, lighting, and perspective adds depth and realism, making the ad feel immersive and tactile.

WHY IT WORKS

✔ 3D Extension: The bottle breaking the frame creates impact and memorability.

✔ Visual Storytelling: The composition places the viewer inside a cozy distillery setting.

✔ Directional Messaging: The cork acts as a natural CTA, integrating navigation seamlessly.

✔ Brand Consistency: The typography and color palette align with Nobletons’ packaging and identity, reinforcing recognition.