Serra MegaWall Campaign

Serra Chevrolet of Sterling Heights is making a high-impact statement in downtown Detroit with its dynamic digital SuperWall, located directly across from Comerica Park. This massive, high-visibility installation ensures daily exposure to Tigers fans, concertgoers, and city-goers, reinforcing Serra Chevrolet’s connection with Metro Detroit drivers.

This digitally immersive campaign was strategically designed to maximize visibility from multiple perspectives. The creative execution showcases a Chevy Silverado towing a boat, highlighting the adventure-ready lifestyle Chevrolet represents.