Microsoft: Behind The Data
Senior Designer
I had the opportunity to design Behind the Data, a digital lookbook for Microsoft Power BI, aimed at reimagining data visualization through a creative and compelling visual approach. Rather than presenting data in a traditional, static format, I leveraged striking imagery, overlaid with chart-inspired graphics, to showcase how raw numbers and analytics could transform into meaningful, engaging stories.
The lookbook takes readers on a journey through different landscapes and urban environments, seamlessly integrating data visualization elements—such as line charts, bar graphs, and pie charts—into the real-world scenes. The goal was to make data more accessible, beautiful, and impactful, encouraging users to explore the artistic potential of analytics.
Behind the Data was recognized with First Place in the 2016 Content Marketing Awards, honoring its innovative approach to storytelling through data.
