Lakeside Roofing Campaign

Art Director, Designer

Following the success of the initial campaign, we took a fresh angle—showing a drenched businessman trying to read the paper in his flooded office. The message was clear: don’t wait until disaster strikes. Lakeside Roofing ensures businesses stay dry and damage-free.

To keep the humor rolling, we introduced a hiring campaign with an unexpected spokesperson—a cheerful dog in a hard hat and safety vest, ready to recruit new team members. This lighthearted yet effective approach made the hiring message engaging and memorable.