SERRA CHEVROLET
Serra Chevrolet’s SuperWall Campaign: A High-Impact Digital Presence in Detroit
My Role: Art Director, Designer, Animator,
Video Editor
"GEAR UP FOR LAKE LIFE" - DYNAMIC DIGITAL ADVERTISING
Serra Chevrolet of Sterling Heights is a trusted name in Metro Detroit, known for its top-tier customer service and commitment to quality vehicles. To reinforce its presence, Serra Chevrolet secured a high-profile digital SuperWall directly across from Comerica Park, ensuring daily exposure to thousands of Tigers fans, concertgoers, and downtown visitors.
This digitally immersive campaign was strategically designed to maximize visibility from multiple perspectives. The creative execution showcases a Chevy Silverado towing a boat, highlighting the adventure-ready lifestyle Chevrolet represents.