LAKESIDE ROOFING

A Bold & Playful Approach to Commercial Roofing Ads

My Role: Art Director, Designer

CONQUERING CHAOS

We kicked off with a striking visual: a giant octopus crashing through a commercial building. No matter how big the problem, Lakeside Roofing can handle it. This unexpected, playful approach made a serious point—whatever your roofing disaster, they’ll fix it.

DON'T WAIT FOR A RAINY DAY

Following the success of the first billboard, we took a fresh angle—showing a drenched businessman trying to read the paper in his flooded office. The message was clear: don’t wait until disaster strikes. Lakeside Roofing ensures businesses stay dry and damage-free.

NOW HIRING ROOFERS

To keep the humor rolling, we introduced a hiring campaign with an unexpected spokesperson—a cheerful dog in a hard hat and safety vest, ready to recruit new team members. This lighthearted yet effective approach made the hiring message engaging and memorable.

Sidenote: Isn't that dog the cutest ever? 
(Okay I admit, she's my dog!)