Brown & Crouppen
Client
Brown & Crouppen
For Brown & Crouppen, the commercial was built around a dimensional paper and storybook aesthetic. Scenes unfold through layered pages, crafted environments, and tactile transitions that give the spot a distinctive handmade quality while still supporting the legal message. The project is a strong example of using generative production in service of a specific art-directed world rather than relying on a generic AI look.
Tags
Design Vibe:
✨ Rhinestones.
🎤 Retro flair.
📍Geo-fenced Mobile Ads
🚗 Built for speed, seen at 70 mph.
Big takeaway: Keep it bold, keep it weird, and never be afraid to let your type shine brighter than a sequined jumpsuit.
But why stop at billboards when you can get all shook up across platforms? I extended the campaign with matching mobile ads featuring location-based targeting—serving up hip-swiveling creative to festival fans in-market. The result? A seamless visual experience, whether you were driving by or doomscrolling.
