The Big Match
Client
Holland Law
The Big Match was created as a fast, high-energy commercial built around the visual language of soccer. The piece mixes dramatic match action, collisions, and legal storytelling into a broadcast spot designed to feel timely and immediately recognizable during summer soccer coverage. The commercial aired locally and became one of my strongest recent examples of cinematic commercial production and visual storytelling.
Tags
Design Vibe:
✨ Rhinestones.
🎤 Retro flair.
📍Geo-fenced Mobile Ads
🚗 Built for speed, seen at 70 mph.
Big takeaway: Keep it bold, keep it weird, and never be afraid to let your type shine brighter than a sequined jumpsuit.
But why stop at billboards when you can get all shook up across platforms? I extended the campaign with matching mobile ads featuring location-based targeting—serving up hip-swiveling creative to festival fans in-market. The result? A seamless visual experience, whether you were driving by or doomscrolling.
