Live Car Billboard

Cantor Injury Law had been running the same generic injury lawyer billboards seen everywhere—until this campaign changed everything. Initially, their account rep warned that Cantor was stuck in his ways and unlikely to go for anything bold. But after meeting with him and discussing his goals, I asked:

"Why not have an actual car smashed into a billboard?"

That question completely changed the campaign’s direction. Cantor wanted to be the #1 lawyer people thought of when they had a car accident, but his previous billboards blended in with the competition. This unexpected, high-impact execution made him impossible to forget.